When you think about trying to make eco-friendly choices with beauty and hair, it can feel a little overwhelming. Where do you start? Are the best products super expensive? That’s the thing with Ralph and Rice: they just want you to think about it more.

“The most important message is that we’re not mega eco-warriors, nor are we trying to force this belief down people’s throats,” Rice told us. “We want to showcase that you can have a premium service and help the environment by just doing a little bit. If everyone did a little bit, we would see the change across the industry.”


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